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MALTS OF LEGEND

Malts of Legend - Poster

Award-winning experiential marketing experience.

 

Carlo was hired by Brittish marketing powerhouse Wonderland Events & Bacardi to create an experiential piece of theater to introduce five of its single malt Scotches launching into the American marketplace. The immersive theatrical experience served as a fascinating history lesson on Scotland’s deep-rooted whiskey-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 500 key customers, single malt enthusiasts and media members into “single malt apprentices” who took a journey through eight different theatrical sets. The budget for this production was over 1 million dollars.

 

Winner of the coveted Gold Saber Award by the Holmes Report - innovative marketing.

REVIEWS

“What a badass event!”

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—  Name, Title

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