Award-winning experiential marketing experience.

Carlo was hired by Brittish marketing powerhouse Wonderland Events & Bacardi to create an experiential piece of theater to introduce five of its single malt Scotches launching into the American marketplace. The immersive theatrical experience served as a fascinating history lesson on Scotland’s deep-rooted whiskey-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 500 key customers, single malt enthusiasts and media members into “single malt apprentices” who took a journey through eight different theatrical sets. The budget for this production was over 1 million dollars.

Winner of the coveted Gold Saber Award by the Holmes Report - innovative marketing.